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Der Bearbeiter an diesem Artikel ist: Nowag (Diskussion) (Arbeit begonnen 20:42, 8. Jun. 2017 (CEST))

Deutsche Version

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Ello
„The Creators Network“
Soziales Netzwerk
Sprachen Englisch
Betreiber Ello PBC
Benutzer 1 Million +
Registrierung ja
Online März 2014
https://ello.co/

Englische Version

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Vorlage:Infobox website Ello is an online social networking service created by Paul Budnitz and Todd Berger in March 2014.[1] It was created as an ad-free alternative to existing social networks. Recently, they have pivoted away from its earlier Facebook-like incarnation towards a Pinterest-like website showcasing art, photography, fashion and web culture.[2]

The Ello service claims several notable distinguishing intentions as a social network:[1][3][4]

  • never sell user data to advertisers or third parties
  • never show advertisements
  • not enforce a real-name policy

Features

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Ello has several features already built, including an emoji autocomplete, NSFW settings and hashtag implementation, and is planning on adding others such as private messaging.[5] Ello also has a mobile app which may still be in beta.[6]

Its original incarnation used special lingo across its site.[7] Terms include:

  • Bread - people will use the bread emoji to show they like your post.
  • Container - a way to organize your posts

Revenue model

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Ello is free to use, but is exploring a freemium model to finance future activities. It is also selling specially branded T-shirts in a partnership with Threadless to generate revenue.[8] Additionally, the social network introduced a 'Hire Me' button in August 2016, followed by a 'Buy' and 'Collaborate Button' soon after that. The 'Hire Me' and/or 'Collaborate' buttons enable users to be contacted by other community members, to either collaborate or offer their services. The 'Buy button' can be added to any post, and direct towards any online shop where the goods are sold. As such, Ello seemingly chose to turn to the affiliate revenue model to gain income. [9] [10]

History

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Ello started as a private social network consisting of seven artists and programmers. After a year of the social network being private, the creators redesigned the website and launched Ello to the public.[3]

Seed funding of $435,000 from the venture capital investor FreshTracks Capital in January 2014 helped sustain the company initially. This decision earned some criticism when the network achieved wider popularity.[11]

Ello was launched on March 18, 2014, complete with a manifesto that claimed to distinguish it from other social networks like Facebook. The site promised it would never sell user data, proclaiming that "You Are Not a Product".[1][12] The social network service officially launched on April 3, although membership registration was only by invitation.[13][14]

Ello gained added attention in September 2014, when numerous members of the LGBTQ community left Facebook following the controversial enforcement of its real-name policy, thought to be intended to exclude drag queens in San Francisco.[3][4][15] At its peak, the social network was processing more than 30,000 signup requests an hour.[3][16] It is estimated that 20% of sign ups remain active on the site one week after registration.[17]

In October 2014, Ello reorganized itself as a benefit corporation and raised a further $5.5 million in venture capital.[18][19][20][21]

In 2015 Ello launched its iPhone app that has many similarities, including format, as the original website.[22]

In 2016, Wired writer Charley Locke noted that the user base of Ello has shifted from early adopters of new social media to artists and other creative people.[23]

Criticism

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Ello has been criticized by some for its simple, minimalist design.[24] Bona Kim of Gizmodo criticized the general bugginess of the website and accused it of trying too hard to look different from its main competitor, Facebook.[25]

One highly positive review expressed concern that Ello "seems fated to become the betamax of social media: superior to its competitor but failing to win popular traction. But it doesn't matter ... A social network doesn’t need approval from everyone to work."[26]

References

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Vorlage:Reflist

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Vorlage:Online social networking

Category:American websites Category:Internet companies of the United States Category:Internet properties established in 2014 Category:Photo sharing Category:Social networking websites Category:2014 establishments in the United States

  1. ↑ a b c Jack, IV Smith: Mysterious New Social Network Ello Promises ‘You Are Not the Product', Betabeat.com, 18. März 2014. Abgerufen im 24 September 2014 
  2. ↑ Ello: What is Ello? – About | Ello | wtf | Help and other resources for Ello. In: Ello. Abgerufen am 10. Dezember 2016.
  3. ↑ a b c d Mike Butcher: Ello, Ello? New ‘No Ads’ Social Network Ello Is Blowing Up Right Now. TechCrunch, 26. September 2014, abgerufen am 27. September 2014.
  4. ↑ a b Kelsey McKinney: 31,000 people an hour are joining the social network Ello. The anti-Facebook, explained. Vox.com, 26. September 2014, abgerufen am 27. September 2014.
  5. ↑ Ello | wtf | Ello Feature List. In: Ello. Archiviert vom Original am 25. Oktober 2014; abgerufen am 9. Juni 2015.
  6. ↑ Mobile Apps--Resources. Ello., 23. Oktober 2016, abgerufen am 24. Oktober 2016.
  7. ↑ https://ello.co/wtf/about/ello-dictionary/
  8. ↑ Napier Lopez: Ad-Free Social Network Ello Turns to T-shirts for Revenue. In: The Next Web. 18. November 2014, abgerufen am 6. März 2015.
  9. ↑ Ello: Buy Button – Help | Ello | wtf | Help and other resources for Ello. In: Ello. Abgerufen am 30. Dezember 2016.
  10. ↑ Ello: Collab & Hire Me Button – Help | Ello | wtf | Help and other resources for Ello. In: Ello. Abgerufen am 30. Dezember 2016.
  11. ↑ Carmel DeAmicis: Ello investor, co-founder: Funding or not, we hate ads and we want to "shift values". Gigaom.com, 25. September 2014;.
  12. ↑ Thor Benson: ‘You Are Not a Product': Ello Wants to Be the Anti-Facebook Social Network, Vice, March 24, 2014 
  13. ↑ Jack Smith IV: Mad Genius Creates Ello, the Elegant Anti-Facebook Designer toy maker takes on "evil" social networks. Betabeat.com, 3. April 2014, abgerufen am 27. September 2014.
  14. ↑ Vaas, Lisa, 'Anti-Facebook' Ello: swamped with privacy-hungry refugees, bouncing back from DDoS, Naked Security, Sophos Ltd., October 1, 2014
  15. ↑ Gail Sullivan: Social network Ello gets boost after Facebook boots drag queens. The Washington Post, 25. September 2014, abgerufen am 27. September 2014.
  16. ↑ Jack Smith IV: Ello’s Traffic Deluge Almost Caused a Total New User Freeze-Out, Crisis Averted: At 31,000 Ello invite requests every hour, Ello has decided NOT to shut off access for new users and soldier on through the nuclear hype. Betabeat.com, 25. September 2014, abgerufen am 27. September 2014.
  17. ↑ Ello users: joining in droves, not posting very much - VentureBeat - News Briefs - by Kia Kokalitcheva. Venturebeat.com, abgerufen am 23. November 2014.
  18. ↑ 'Facebook Killer' Ello Hatches Plan to Stay Ad-Free Forever - WIRED. In: WIRED. Abgerufen am 23. November 2014.
  19. ↑ BBC News - 'Anti-Facebook' investors dig deep for Ello. In: BBC News. Abgerufen am 23. November 2014.
  20. ↑ Ello The Social Network Is Now A Public Benefit Corporation And Promises No Ads. In: The Inquisitr News. Abgerufen am 23. November 2014.
  21. ↑ Ello Raises $5.5 Million, Legally Files As Public Benefit Corp. Meaning No Ads Ever. In: TechCrunch. Abgerufen am 23. November 2014.
  22. ↑ Steven Tweedie: Ello tries to make a comeback by launching an iPhone app for its ad-free social network, 18. Juni 2015. Abgerufen am 25. Oktober 2016 
  23. ↑ Charley Locke: Remember Ello? You Abandoned It, But Artists Didn’t In: Wired, 7. Mai 16. Abgerufen im 24 April 2017 
  24. ↑ Suzanne LaBarre: Ello's 5 Biggest Design Crimes. In: Fast Company. 24. September 2014, abgerufen am 15. November 2014.
  25. ↑ Bona Kim: A Rant Against Ello's "Simple" Design. In: Gizmodo. 29. September 2014, abgerufen am 15. November 2014.
  26. ↑ Escape Facebook. In: newescapologist.co.uk. Abgerufen am 6. März 2015.
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